Create great content that the readers want to read.
You need to satisfy the reader's thirst of information. Blogging is about giving away valuable information. This is an on-going effort, especially if you want to build readership and grow it at the same time.
The nature of content is different from one blog to another. For instance, for a RSS news blog, you want to focus on delivering timely information and news. It is helpful if you have access to sources that allow you to deliver news quickly.
For other niches, perhaps they may prefer evergreen content. Whichever path you decide to take, make sure you are able to separate yourself from your competitors.
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