"Pinging websites". Most people have heard this term before, often as part of advice on how to grow as a webmaster. Most people still wonder what pinging is and how do you do it. The truth is, pinging, when used continuously, can heavily contribute to the success of your website, and if you have one, your business.
And so what is pinging exactly? Well, to make a long story short, it is about letting search engines know that changes have been made on a website. Any time you update a site or a page on it the search engines need to re-index it while taking into account what's been added to it; pinging is simply the act of taking initiative and letting the search engines know by yourself that they need to take a look at some changes you have performed recently.
But why would anyone ping their website? After all, it's not like it lets real visitors know about changes as its only directed towards search engines. The benefits of Google Ping your site and its pages come in a number of different forms. For starters, the speed at which content gets indexed by the search engines dictates how soon it is going to appear in search engine results when people search for terms relevant to it. This means that pinging your site and its pages ensures that your content becomes available for the clients sooner than it would regularly, potentially yielding you more visitors.
Replies